The Centre (which is part of the University of Exeter Medical School) wanted an identity that could form a solid base to help establish them as leaders in their field. The Centre conducts research into the way the natural environment can impact health and wanted to interact with academics, policy makers and businesses in this burgeoning field.
After extensive research it was decided that the identity should attempt to incorporate two key elements of the organisation’s focus, that of 'Environment' and 'Human'.
The final logo mark incorporates references to a human finger print, tree ring structures and the barreling vortex of a breaking wave.
Project requirements included internal signage and wayfinding graphics, stationery and annual reports.