County 5ives is operated by Norfolk Football Association
and offers 5, 6, 7 and 11-aside football across specialist venues, with over 250 teams competing in weekly leagues.
The new identity features an evolution of the previous badge design (shown in slide 2 above) into a more minimal, recogonisable mark by using it's inherent shape to create the number 5.
A monospaced numbering/type system was also developed to enable the identity to represent all formats of the game (5, 6, 7, 8 and 11 a-side football, along with Futsal, Walking football and Veterans).
Applications include digital assets and on-site promotional artwork, along with templated poster designs for on-going roll out of the new identity in line with brand guidelines.