Self initiated project featuring a series of typographic observations, based on each letter of the English alphabet.
Each letterform featured within the Idea Alphabet is derived from an existing typeface and is subsequently crafted, using it’s inherent negative space to visually represent an object or idea in which the letter itself begins with.
26 books were produced in total, with pages printed onto white uncoated 120gsm olin rough stock. Cover type is foiled in white onto 350gsm ebony colorplan.
The project was only ever intended to be a bit of fun, however the response to it was rather overwhelming, culminating in the final copies being stocked and sold at Rizzoli Bookstore, Manhattan, NYC.
A full A-Z of the alphabet can be viewd on a bespoke designed and built website,
. Along with the original Idea Alphabet, here. Books can also be purchased from the site(s), with posters, totes, postcards and other products to be added in the new year.
Norwich Fringe Project
+44(0)7900 903 658
9 Princes Street
Norwich, NR3 1AZ