The updated identity is inspired by a simple paving pattern, which is used to create a unique (letter K) logo mark, whilst also referencing a core element of the companies business within a single minimal graphic.
The logo mark is used as a device to contain colour, imagery and information relating to the Knights Paving & Landscaping offering. Providing them with a minimal yet flexible device to roll out across all branded applications.
Project requirements included the identity being applied to various media including stationery, website, site boards, staff uniforms and vehicle livery.
This project was also featured by Sandu Publishers, within their publication titled 'How to Design Your Identity'.