Never Give Up provides expert advice and guidance to business and sports based organisations.
The identity features a simple typographic solution, with text positioned to create an upward arrow, directly referencing the positive nature of the organisations name within a simple, distinctive word mark.
The word mark, whilst appearing as an arrow, also creates a perfect square in it’s overall shape and size, which provides a grid, upon which all branded applications are designed. This is achieved through the alingment/orientation of type and positioning of imagery, creating a consistency across all media.
Applications include stationery, wayfinding, website and promotional literature.