The identities concept is built on a simple square grid, which is used to create a bold yet minimal logo mark. This comprises of a letter 'b' rotated onto it’s side, which subsequently also forms a letter u (with some help from a stencil style effect), providing the organisations initials.
The grid in which the logo mark is built on is adhered to across all applications, dictating typographic alignment and orientation, whilst also informing positioning of all imagery. The device is also used as a container for imagery and illustrations across various applications.
The identity has been rolled out across all of the studios communication channels including digital and in print based applications.