Warwick St Social (formerly the Mad Moose) is an urban meeting place located in the heart of Norwich's Golden Triangle, serving classic dishes with a modern twist.
The concept behind the identity draws inspiration from the venues location by incorporating a triangle within the logo mark, which is invariably executed in gold across the venues applications, including gold foiled stationery, beer labels, exterior signage and window graphics. The wordmark also references the venues location, specifically the street on which it can be found. With the 'ST' being taking used as a device across additional communications.
Project requirements included signage, internal wayfinding graphics, full suite of menu designs, stationery, promotional tote bags, posters, key rings, beer mats and beer labels.
In an ongoing working relationship additional requirements include further developing the venues brand, whilst also being commissioned to create promotional artwork for events and offers.